Workshops

Welcome to the new Productivity for Marketing

Workshop Summary

75% of marketers are migrating to agile methodologies and 87% have seen improvements in speed and agility in the execution of ideas, campaigns and productivity of their teams (Gartner).

Designed for managers who are aware of this change of model and need to adapt their departments to gain speed and agility in management. We will discover new ways to attract potential customers, automate tedious tasks and be more effective in their day-to-day work. We will explore modern tools that increase marketing productivity, with a special focus on campaign personalization, data integration and lead activation for the sales department.

You will learn how to automate campaigns, leverage first-party data and enrich data for better management. The feedback from our previous workshops is excellent.

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01 Workshop format

in house attendance
4 hours
consult (depending on profiles and number of people).
Digital maturity test and review of use in the organization.

02 Evaluate if this Workshop is for you

It is designed for marketing managers who want to update their knowledge and assess the use of technology, information management, improve operations and how to apply it in their day-to-day work (either in house, through partnerships or in a hybrid way). But who want to speed up the digitalization process.

03 Contents

  1. Introduction to Agile Methodologies in Marketing
    • Benefits of adopting agile methodologies: speed, agility and improved productivity.
    • Role of digital tools in the implementation of these methodologies.
  2. Use of Notion in Agile Marketing Methodologies (30 min)
    • Presentation of Notion as a marketing and sales integration tool.
    • Notion’s key functionalities: databases, calendars, project management and team collaboration.
  3. Modern Marketing Tools
    • Presentation of campaign automation tools
  4. Task Automation for Marketing Automation Adoption
    • Practical demonstration of how to automate tasks in your daily life.
  5. Data Management, Enrichment and Personalization
  • Examples of how to leverage first-party data to improve campaign management.
  1. Leads Activation for the Sales Department
    • Examples of tools and techniques to facilitate collaboration between marketing and sales.
  2. Practical Session and Real Examples
    • Interactive workshop with practical exercises.

04 Contact for more information

If you think this Workshop fits your needs and you want to evaluate its realization, please contact us:

05 Why Imanta?

We are from Sales

We like selling, not technology. We have a sales profile with a high level of digitalization. We incorporate the new commercial productivity to your sales.

Experts in CRMs

Since 1996, we have used and sold Salesforce, Hubspot, Soho, Microsoft Dynamics, Marketo, Pipedrive. We take its use to a higher level.

Experts in the Process

Focus on adoption and use by the sales team. Invest 90% of resources in process and people and 10% in technology. We solve the process with Notion.

Data Experts

Obsessed with data quality. Good data leads to more sales in less time. We solve data quality problems.

Integration Experts

Focus on integrating productivity and data applications that add value to the sales process. We help you use data and new tools.

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