Workshops

Transforming your Content Strategy with Artificial Intelligence to Increase Sales

Workshop Summary

You will discover how to use AI to create and optimize content that really sells, and how this content can help sales in commercial prospecting. You will focus on the use of the Sales Kit (set of documents in different formats that salespeople use for the sales process) and the best technological tools for marketing and sales. You will transform your ideas into content that will convert potential customers into loyal customers…

01 Workshop format

in house attendance
4 hours
consult (depending on profiles and number of people).
Digital maturity test and review of use in the organization.

02 Evaluate if this Workshop is for you

It is designed for marketing managers who outsource the content generation service or do it in house in passive mode (coffee for everyone) and need to align with the sales department and better optimize their resources. Also to ask for resources to the general management and move to another level.

03 Contents

  1. AI in Content Creation for Sales
    • Examples and benefits of using AI to create sales content.
    • We call it the saleskit (set of content and formats for sales).
  2. From Idea to Execution
    • How to make them useful for sales.
  3. Content Optimization to Sell More
    • Data-driven content personalization
  4. Integrating Marketing and Sales
    • How to integrate with CRM
  5. AI Tools and Resources
    • Demonstrations and use cases
  6. Practical Session
    • Content generation exercises with AI.

04 Contact for more information

If you think this Workshop fits your needs and you want to evaluate its realization, please contact us:

05 Why Imanta?

We are from Sales

We like selling, not technology. We have a sales profile with a high level of digitalization. We incorporate the new commercial productivity to your sales.

Experts in CRMs

Since 1996, we have used and sold Salesforce, Hubspot, Soho, Microsoft Dynamics, Marketo, Pipedrive. We take its use to a higher level.

Experts in the Process

Focus on adoption and use by the sales team. Invest 90% of resources in process and people and 10% in technology. We solve the process with Notion.

Data Experts

Obsessed with data quality. Good data leads to more sales in less time. We solve data quality problems.

Integration Experts

Focus on integrating productivity and data applications that add value to the sales process. We help you use data and new tools.

Want to know more?