Workshops

SEO In-House: how to turn in-house teams into pro SEOs

Workshop Summary

This workshop will teach you how to implement SEO strategies within your company to improve the visibility and traffic of your website without relying on external agencies. You will learn key optimization techniques, use of tools such as Notion to manage documentation, data, and tasks. And how to align SEO with sales through ideal customer profiling and activation through content campaigns. All with a practical and results-oriented approach.

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01 Workshop format

in house attendance
4 hours
consult (depending on profiles and number of people).
Audit of your organic traffic data. Review of current strategy. Technology audit. Alienation with sales.

02 Evaluate if this Workshop is for you

It is designed for marketing managers who outsource the service through an agency and want to give more weight to the visibility strategy and want to have a working methodology together with an in-house team and make an orderly migration. Also to ask for resources to the general management and move to another level.

03 Contents

  1. Fundamentals of modern SEO with the impact of AI
    • Current trends in SEO.
  2. Keyword Research
    • How to identify keyword opportunities.
  3. On-Page Optimization
    • Best practices for titles, meta descriptions and content.
  4. Technical Optimization
    • Site speed and performance.
    • Indexing and crawling.
    • Site architecture and redirects.
  5. Using Notion for SEO Management
    • Notion configuration for SEO projects.
    • Management of large volumes of data.
    • Practical examples and use cases.
  6. Aligning SEO with Sales
    • Definition of the Ideal Customer Profile (ICP).
    • SEO integration with the ideal customer profile.
    • Collaborative strategies between SEO and sales.
  7. Content Creation and Link Building with AI
    • Effective content strategies.
    • Link building techniques.
    • How to measure the success of your campaigns.
  8. Analysis and Measurement of Results
    • Analysis tools (Google Analytics, Search Console).
    • Top tools (which ones to use)
  9. Practical Session (45 min)
    • Real-time optimization exercises.
    • Collaborative activities using Notion.
    • Resolution of doubts.

04 Contact for more information

If you think this Workshop fits your needs and you want to evaluate its realization, please contact us:

05 Why Imanta?

We are from Sales

We like selling, not technology. We have a sales profile with a high level of digitalization. We incorporate the new commercial productivity to your sales.

Experts in CRMs

Since 1996, we have used and sold Salesforce, Hubspot, Soho, Microsoft Dynamics, Marketo, Pipedrive. We take its use to a higher level.

Experts in the Process

Focus on adoption and use by the sales team. Invest 90% of resources in process and people and 10% in technology. We solve the process with Notion.

Data Experts

Obsessed with data quality. Good data leads to more sales in less time. We solve data quality problems.

Integration Experts

Focus on integrating productivity and data applications that add value to the sales process. We help you use data and new tools.

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