Workshops

Privacy, Cookies and first party data

Workshop Summary

Combines privacy, cookie usage and proprietary data integration to enable strategies for outbound marketing and sales campaigns

This workshop offers a complete guide on how to manage cookies and proprietary data in compliance with privacy regulations. Participants will learn how to personalize experiences, segment audiences and optimize outbound sales campaigns. In addition, the use of Google Consent Mode 2 will be explored, which adjusts the behavior of Google tags based on user consent, ensuring data collection is legal and effective.

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01 Workshop format

Presential in house
4 hours
consult (depending on profiles and number of people).
Pre-audit to work with real data. Review of data sources used in marketing and sales.

02 Evaluate if this Workshop is for you

It addresses the ethical handling of user data, the use of cookies, data activation, first-party data and strategies for outbound marketing and sales campaigns.

03 Contents

Introduction

We will teach you how to handle user data ethically and in compliance with the new legislation. What you can and cannot do. You will also learn techniques to integrate and analyze data and get the most out of it, as well as how to enrich your sales data to obtain more complete and accurate information. In addition, you will learn strategies for outbound sales campaigns, using your own data to find and contact prospects more effectively, improving customer relationships and increasing conversions.

Watch an introductory video

Legal and Privacy Considerations

  • Transparency and Consent: Make sure users clearly understand what data is being collected and what it will be used for.

First-Party Data

  • What it is: Data collected directly by the website owner, such as site behavioral data, email logs, and customer surveys.

Universal Identifiers (Universal IDs)

  • What it is: Common identifiers that can be used by different parties to track users anonymously without using third-party cookies.

Google Privacy Sandbox

  • What: Google initiative that proposes new APIs to enable targeting without revealing users’ identities.

Customer Data Platforms (CDPs) or Custom Data Platforms

  • What it is: Systems that collect and unify customer data from various sources into a single platform.

Contextual Advertising

  • What it is: Advertising based on the content of the website or page a user is viewing rather than based on the user’s past behavior.

04 Contact for more information

If you think this Workshop fits your needs and you want to evaluate its realization, please contact us:

05 Why Imanta?

We are from Sales

We like selling, not technology. We have a sales profile with a high level of digitalization. We incorporate the new commercial productivity to your sales.

Experts in CRMs

Since 1996, we have used and sold Salesforce, Hubspot, Soho, Microsoft Dynamics, Marketo, Pipedrive. We take its use to a higher level.

Experts in the Process

Focus on adoption and use by the sales team. Invest 90% of resources in process and people and 10% in technology. We solve the process with Notion.

Data Experts

Obsessed with data quality. Good data leads to more sales in less time. We solve data quality problems.

Integration Experts

Focus on integrating productivity and data applications that add value to the sales process. We help you use data and new tools.

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