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Integrations

Pipedrive integration with OutFunnel

The ideal data connector for sales and marketing tools for Pipedrive
Pipedrive / Pipedrive Integrations / OutFunnel
OutFunnel

Outfunnel is a data connection platform for sales and marketing applications. Its main objective is to help companies optimize their marketing and sales processes by providing a unified view of customer and prospect data.

Outfunnel is designed for sales and marketing teams, offering advanced tools for email campaign management, contact segmentation, lead scoring and Web visit tracking. The platform integrates easily with CRM systems, centralizing marketing and sales activities to improve efficiency in customer relationship management.

Outfunnel is designed for any organization that wants to improve collaboration between its sales and marketing teams, optimizing the use of data to drive the growth and effectiveness of its campaigns.

 

It starts from a basic price (with very limited functionality) of $29/month and a professional plan of $99/month, with a customized pricing option adapted to the client’s requirements.
Conexión de datos

On integration

01 Why do we like it?

At Imanta, we like Outfunnel because it is a complete solution that seamlessly connects data from different marketing and sales applications.

    1. Integration between tools: Outfunnel allows you to easily integrate CRM systems and marketing tools, facilitating data synchronization and a unified view of the customer.
    2. Marketing automation: Offers automation features that help save time and improve the effectiveness of marketing campaigns by creating automated workflows.
    3. Ease of use: Its intuitive interface makes it easy for marketing and sales teams to manage and execute campaigns without extensive training.
    4. Advanced segmentation: Allows you to create customer segments based on specific behaviors and data, helping you to personalize campaigns and target customers with more relevant messages.
    5. Detailed reporting: Provides detailed reporting and analysis of campaign performance, facilitating ROI measurement and data-driven decision making.
    6. Support and customer service: Provides good customer support and service, which is essential to resolve issues and maximize the use of the platform.

    These features make Outfunnel an attractive option for companies looking to optimize their marketing and improve integration between their tools and processes.

    It is designed for companies that are sensitive and care about aligning marketing data with sales data.

02 When do we recommend it?

Outfunnel is ideal for companies looking to improve integration between their CRM and marketing systems and optimize their automation and analytics processes. Here are some types of companies that could particularly benefit from Outfunnel:

  1. Small and medium-sized businesses (SMBs): SMBs that want an affordable and easy-to-use solution to automate their marketing campaigns and manage their customer relationships will find Outfunnel a practical and efficient option.
  2. Growing businesses: Expanding businesses that need to consolidate their marketing and sales efforts on a single platform to better manage growth and maintain consistency in their campaigns.
  3. Startups: Emerging companies looking for an intuitive and effective tool to implement automated marketing strategies and obtain detailed analysis without the need for a large team.
  4. Businesses with integrated marketing and sales teams: Companies that have marketing and sales teams that work closely together and need a solution that facilitates collaboration and data synchronization between the two departments.
  5. Companies with complex sales processes: Organizations that handle long or complex sales cycles and need a platform that can help automate and manage these processes efficiently.
  6. Companies using popular CRMs: Businesses that are already using CRMs such as HubSpot, Salesforce, or Pipedrive and want to improve the integration and functionality of their marketing and sales systems.

Overall, Outfunnel is a good choice for any company that wants to simplify marketing and sales management and improve integration between their existing systems.

03 Main functionalities

  1. CRM integration: Connects with popular CRMs such as HubSpot, Salesforce and Pipedrive, enabling seamless data synchronization between marketing and sales.
  2. Lead Scoring: Increase sales productivity by knowing which potential customers to contact first and which ones to nurture.
  3. Marketing automation: Create and manage automated workflows to send emails, assign tasks and perform other actions based on customer behavior.
  4. Audience segmentation: Facilitates the creation of customer segments based on specific criteria, such as behavior, location, or demographics, to personalize marketing campaigns.
  5. E-mail campaigns: Offers tools to design, send and automate e-mail campaigns, with advanced personalization and segmentation options.
  6. Reporting and analytics: Provides detailed reports on campaign performance, including open rates, clicks, conversions, and other key metrics to evaluate ROI.
  7. Bi-directional data synchronization: Ensures that data between CRM and Outfunnel is synchronized in both directions, keeping information up to date and consistent.
  8. Lead generation form: Allows you to create and customize lead generation forms that can be integrated into your website or marketing campaigns.
  9. Landing pages: Offers tools to design and optimize landing pages that help convert visitors into leads or customers.
  10. Integration with other tools: Supports integrations with other applications and platforms, such as Google Analytics and Zapier, to extend functionality and automation.
  11. Sales automation: Includes features to automate tasks related to the sales process, such as sending follow-up emails and assigning tasks to team members.

These functionalities make Outfunnel a complete tool to manage and optimize marketing and sales activities, especially for companies looking for an integrated and easy-to-use solution.

04 Alternatives

There are some alternatives to Outfunnel, among which we highlight:

1. HubSpot

  • Main functionalities:
    • Integrated CRM: Offers a robust CRM that integrates with marketing, sales and service tools.
    • Marketing automation: Includes tools to create automated workflows, emails and campaigns.
    • Analytics and reporting: Provides detailed reports and dashboards to measure campaign performance and sales team effectiveness.
  • Main difference with Outfunnel: HubSpot is a more complete platform that includes an integrated CRM and a wider range of marketing and sales tools in a single package, while Outfunnel focuses more on the integration between CRM and specific marketing tools.

2. ActiveCampaign

  • Main functionalities:
    • Advanced marketing automation: Enables the creation of complex workflows based on user behavior.
    • Segmentation and personalization: Offers advanced options to segment audiences and personalize campaigns.
    • Sales automation: Includes tools to manage the sales cycle and automate follow-up tasks.
  • Main difference with Outfunnel: ActiveCampaign has a greater ability to create complex and detailed marketing automations, while Outfunnel focuses more on data synchronization between CRM and marketing campaigns.

3. Mailchimp

  • Main functionalities:
    • Email Campaigns: Robust tools for designing, sending and analyzing email campaigns.
    • Marketing automation: Allows you to set up automated workflows based on user activity.
    • Audience segmentation: Offers options to create detailed segments and personalize communication.
  • Main difference with Outfunnel: Mailchimp specializes mainly in email marketing automation and campaign creation, while Outfunnel offers deeper integration with CRM and sales automation functionalities.

4. Zoho CRM

  • Main functionalities:
    • Customer Relationship Management: Provides tools to manage contacts, opportunities and sales tasks.
    • Sales process automation: Includes automated workflows for sales management and task assignment.
    • Analytics and reporting: Provides customizable reports and dashboards to measure sales and marketing performance.
  • Main difference with Outfunnel: Zoho CRM is a solution more focused on customer relationship management and sales processes, with less emphasis on direct integration with marketing tools compared to Outfunnel.

These alternatives offer different approaches and functionalities, allowing you to choose the one that best suits your company’s specific needs.

05 Contact for more information

If you would like more information on how we can help you with your Pipedrive implementation or integration, please contact us:

06Whychoose Imanta to implement and integrate Pipedrive?

We are from Sales

We like selling, not technology. We know what we want. We have the same problems and speak the same language as the sales teams.

Experts in CRMs

We have used and sold Salesfroce, Hubspot, Soho, Microsoft Dynamics, Insightly. What we value about Pipedrive is the simplicity, the potential and the costs.

Experts in the Process

Our golden rule is to invest 90% of the resources in the process and people. And 10% in technology. Success is in the adoption by the sales team.

Data Experts

Not creating silos of sales data allows you to access and activate information in real time. Selling is about being in the right place at the right time.

Integration Experts

Sales teams that integrate productivity apps and marketing data sell (1.5%) more and faster (12%). On average there are 4 apps connected to Pipedrive.

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