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Integrations

Pipedrive integration with Dealfront (Leadfeeder)

Optimizes lead identification and management through real-time market data.
Pipedrive / Pipedrive Integrations / Dealfront (Leadfeeder)
Dealfront (Leadfeeder)

To understand the LeadFeader Pipedrive integration, we need to know LeadFeeder.

Leafeder is a sales intelligence platform that enables companies to identify, prospect and manage leads using real-time market data. Within the Pipedrive platform, it is called Web Visitors add-on.

LeedFeader is designed for sales and marketing teams, offering advanced tools for audience segmentation, prospecting process automation and data analysis. The platform easily integrates with CRM systems such as Pipedrive and other productivity tools, allowing companies to centralize their sales strategy and improve accuracy in identifying business opportunities.

In addition, LeadFeader offers features such as web visitor identification, advanced segmentation, and predictive analytics to optimize prospecting and make more informed decisions.

NOTE on the difference between LeadFeader, Dealfront and Pipedrive Web Visitors add-on.

  1. LeadFeeder.comis a Helsinki-based company specialized in identifying companies visiting web pages by their IP address in order to improve the information of (anonymous) visitors visiting a website.
  2. In 2020 LeadFeeder.reached an agreement with Pipedrive to integrate their service into the CRM as an addon (separate service) under the name Web Visitors add-on with improved costs vs. direct contracting in LeadFeeder. (but with less functionality and without access to the LeadFeeder platform .), i.e. the data is imported directly into Pipedrive .
  3. In April 2023 LeadFeeder.merged with the German company Dealfront specialized in contact identification (a kind of Linkedin with a European database) with the option to identify contacts and enrich the data (such as mail).
  4. LeadFeeder. is now part of the platform resulting from that merger with the rebranding to Dealfront (au which retains its original name as a product within the platform). Dealfront’s mission is to combine B2B data intelligence, web visitor identification and business intelligence tools to provide a complete solution for companies looking to identify, attract and convert their ideal customers.
There is the option to use Web visitor Add on in Pipedrive with a lower price but without access to the platform or contract in LeadFeader and integrate with Pipedrive (see options).
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On integration

01 Why do we like it?

At Imanta, we like LeadFeeder and Dealfront because it is a comprehensive solution that optimizes prospecting and lead management, allowing us to offer a more strategic and effective approach to our sales campaigns. Here are some specific points that have convinced us:

  • Efficient Integration: Dealfront connects seamlessly with Pipedrive, allowing us to consolidate lead and opportunity data in one place. This facilitates a complete view of the pipeline and improves coordination between sales teams.
  • Prospecting Automation: Dealfront’s ability to automate lead identification and qualification helps us focus our efforts on the most promising opportunities, reducing time spent on manual tasks.
  • Advanced Analytics: Dealfront’s real-time analytics tools provide valuable insights into prospect activity and campaign performance. This allows us to adjust strategies and make data-driven decisions.
  • Scalability: Dealfront offers a flexible structure that adapts to our growth. We can start with a basic plan and scale to more advanced options as our sales needs expand, without hassle.
  • Specialized Functionalities: Web visitor identification, advanced segmentation and predictive analytics allow us to gain a deeper understanding of our prospects and customize our sales strategies to maximize impact.
  • Regulatory Compliance: Dealfront complies with data protection regulations, such as GDPR, ensuring the security and privacy of our customers’ and prospects’ information.

In short, Dealfront not only improves our lead generation efficiency, but also allows us to offer more fine-tuned sales management tailored to the specific needs of our customers, keeping us always one step ahead in a competitive environment.

02 When do we recommend it?

At Imanta, we recommend LeadFeeder t to companies seeking to improve prospecting and lead management, especially those that need to centralize and optimize their sales and marketing processes.

Dealfront is ideal for companies of all sizes, from small startups that are just beginning to establish their sales strategy, to medium and large companies that manage a high volume of leads and market data.

We recommend LeadFeeder.and Dealfront for:

  • Sales and Marketing Teams: Companies that need to efficiently identify and qualify leads through real-time market data will benefit greatly from Dealfront’s capabilities.
  • Companies Seeking Automation: If a company needs to automate prospecting, customer segmentation and data analysis, Dealfront offers tools that simplify these processes and improve the effectiveness of sales campaigns.
  • Organizations Needing Effective Integrations: Dealfront is ideal for companies that already use CRMs such as Pipedrive, as the platform easily integrates with these tools, allowing for a seamless and seamless experience.
  • Growth-Oriented Companies: For growing companies that need a scalable platform, Dealfront offers flexible options that adapt as prospecting needs and team size increase.

In terms of cost, LeadFeeder if you hire it directly on their website with access to their platform, it has a variable cost based on the number of organizations it detects and recognizes. The cost scales according to the traffic (the average is that it recognizes 30% of the traffic to computers, not to mobiles). It has a scaling starting at 50 companies at a cost of 99€ per month.

Lead feader prices
LeadFeeder Pricing

If, on the other hand, you only contract the integration with the Pipedrive Web Visitors add-on, it has a lower cost of

  1. 49 for 200 identified organizations (in LeadFeeder. the cost is 143€).
  2. 99 from 201 to 500 organizations.
  3. 299 from 501 to 2000 organizations.

The difference is significant, but as mentioned, it only sends the data to Pipedrive.

In summary, we recommend the integration to companies that value prospecting efficiency, process automation and the ability to scale their sales operations without compromising data quality and lead management. It is a solution suitable for a wide range of budgets and business needs.

03 Main functionalities

Among Dealfront’s many features, we highlight these 10:

  1. Prospect Identification: Dealfront allows the identification of visitors to the website, providing detailed data on potential companies and contacts.
  2. Advanced Segmentation: Offers tools to segment prospects based on different criteria such as industry, company size, and website behavior.
  3. Predictive Analytics: Uses predictive analytics algorithms to identify sales opportunities and predict prospect behavior.
  4. CRM Integration: Integrates with CRM systems such as Pipedrive, HubSpot, and Salesforce, enabling data synchronization and seamless contact and opportunity management.
  5. Prospecting Automation: Automate repetitive tasks such as lead qualification, sending emails and scheduling follow-ups.
  6. Competitive Intelligence: Provides information on competitors’ activity and strategy, helping to adjust sales and marketing tactics.
  7. Real-Time Analytics: Offers real-time analytics tools that allow you to monitor prospect interaction and dynamically adjust strategies.
  8. Alerts and Notifications: Send alerts and notifications about important changes in prospect activity, such as new visits or relevant interactions.
  9. Customizable Reports: Generate detailed and customized reports on prospecting performance, lead quality and campaign success.
  10. Integrations with Productivity Tools: In addition to CRM, Dealfront integrates with productivity tools such as email platforms and calendars, facilitating the management and coordination of sales activities.

These features make Dealfront a powerful tool for optimizing prospecting, managing lead relationships and improving the overall performance of sales strategies.

04 Alternatives

There are some alternatives to Dealfront, among which we highlight:

  1. ZoomInfo
    • Main functionalities:
      • Access to an extensive database of contacts and companies for prospecting.
      • Data enrichment tools that improve the accuracy of lead profiles.
      • CRM integration for automatic data synchronization and performance analysis.
    • Main difference with Dealfront: ZoomInfo offers a broader approach to large-scale contact data collection, ideal for companies that need a massive volume of leads.
  2. Clearbit
    • Main functionalities:
      • Real-time data enrichment tools to improve the quality of contacts.
      • Integration with applications such as Salesforce, HubSpot, and Marketo.
      • Advanced segmentation capabilities for highly targeted campaigns.
    • Main difference with Dealfront: Clearbit focuses on data enrichment, providing detailed information that helps customize marketing and sales strategies.
  3. Lusha
    • Main functionalities:
      • Tools for the search and verification of B2B contacts.
      • Enrichment of contact data with accurate and updated information.
      • Integration with CRM and sales platforms for workflow automation.
    • Main difference with Dealfront: Lusha specializes in fast B2B lead generation with reliable information, making it ideal for sales teams that need immediate access to high quality data.
  4. Cognism
      • Main functionalities:
        • Sales prospecting platform offering global B2B data with a focus on regulatory compliance, including GDPR.
        • Data enrichment tools that improve the accuracy of lead profiles.
        • Advanced search engine to identify and segment highly specific prospects.
        • Integration with CRM and sales tools for process automation and tracking.
      • Main difference with Dealfront: Cognism stands out for its focus on compliance with privacy regulations such as GDPR, making it ideal for companies operating in regions with strict data protection regulations, as well as offering high quality data for global prospecting.

These alternatives offer a variety of features that may be more suitable depending on your company’s specific needs, whether in lead generation, data enrichment, or web visitor behavior analysis.

05 Contact for more information

If you would like more information on how we can help you with your Pipedrive implementation or integration, please contact us:

06Whychoose Imanta to implement and integrate Pipedrive?

We are from Sales

We like selling, not technology. We know what we want. We have the same problems and speak the same language as the sales teams.

Experts in CRMs

We have used and sold Salesfroce, Hubspot, Soho, Microsoft Dynamics, Insightly. What we value about Pipedrive is the simplicity, the potential and the costs.

Experts in the Process

Our golden rule is to invest 90% of the resources in the process and people. And 10% in technology. Success is in the adoption by the sales team.

Data Experts

Not creating silos of sales data allows you to access and activate information in real time. Selling is about being in the right place at the right time.

Integration Experts

Sales teams that integrate productivity apps and marketing data sell (1.5%) more and faster (12%). On average there are 4 apps connected to Pipedrive.

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