Clorian is a platform specialized in the integrated management of ticket sales for events, shows, museums, monuments and more. It offers a customized solution that facilitates the sale of tickets both online and in physical points of sale. Through its distribution network, which includes travel agencies and tour operators, Clorian seeks to optimize the customer experience and increase ticket sales.
In addition, Clorian provides real-time administration tools, allows the autonomous management of processes through a backoffice, and offers access control and automatic billing systems. It is present in Spain and other countries such as Mexico and France, managing large tourist and cultural sites.
Clorian does not have an App connected to Pipedrive so it is not available in the Pipedrive Marketplace. At imanta we have developed a specific connector using the Api to integrate the platform with Pipedrive.
You can see a real use case in the Clorian and Pipedrive integration success story at the client Pueblo Espanyol and the company Pleisure .
At Imanta, we like Clorian because it is a flexible ticketing solution that allows to outsource the whole process and integrate the whole ticketing system with the client’s website. It also allows to incorporate distributors and the B2B channel.
For this reason Clorian has a lot of information from both the end customer and the B2B channel, whether they are OTAs (such as atrápalo) or other indirect sales channels such as tour operators. In other words, there is a lot of information that is not used or activated. Only with the limitation of the reports provided by Clorian.
We really like the integration of Pipedrive with Clorian because with our connector (which uses the API) we are able to integrate sales in real time or based on customer needs, enrich this information with external sources, deduplicate contacts so that they are not duplicated and import them into Pipedrive adding layers of value such as calculating the CLV of each customer (Customer Live Value).
We recommend it 100% for all customers using Clorian as a ticketing system that do not have a CRM.
Also for those clients who use email marketing tools such as Mailchimp. We have cases of a 50% reduction in licensing costs using Pipedrive’s email marketing tool (Pipedrive Campaigns) and a 90% reduction in database management (eliminating the need to move databases or manage duplicates).
Another great feature is to be able to segment users with Pipedrive filters using fields that Pipedrive does not have such as CLV, and rich fields for neighborhood, district and province. Also customer profiling based on product groupings that are also not available in Clorian as they are grouped outside the tool (such as type of event, items purchased, etc).
The integration allows:
There are some alternatives to Clorian, among which we highlight:
1. Eventbrite: Popular platform to create, promote and sell tickets for events of any kind.
2. Ticketmaster: One of the world’s leading ticketing services, ideal for large events and shows.
3. StubHub: Specialized in ticket resale, it allows users to buy and sell event tickets.
4. Universe: Offers tools to create events and manage ticket sales, with an easy-to-use interface.
If you would like more information on how we can help you with your Pipedrive implementation or integration, please contact us:
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We have used and sold Salesfroce, Hubspot, Soho, Microsoft Dynamics, Insightly. What we value about Pipedrive is the simplicity, the potential and the costs.
Our golden rule is to invest 90% of the resources in the process and people. And 10% in technology. Success is in the adoption by the sales team.
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