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Pipedrive vs. Hubspot

Why is Pipedrive the best choice for your business?
In this guide we want to give you our view on what are the differences between Pipedrive and Hubspot. Also, when Pipedrive can be an alternative to Hubpost and/or vice versa.

Table of contents

Conclusions of the comparison of Hubspot and Pipedrive

Pipedrive vs Hubspot: an objective comparison that gives you criteria to make an informed choice.

Pipedrive is a better solution for sales teams because of its usability, simplicity and speed of use. It is for sales teams focused on the Pipeline ( Lead, Deal and Account management). I have no doubt about it: Pipedrive is simpler + more responsive.

Hubspot is the undisputed leader and the best alternative in the smb and mid market segment. It is an unbeatable platform. It is for sales teams with Inbound strategies. It is the best solution even with the price problem.

Guillermo Vilarroig

10-point summary of the comparison of Hubspot and Pipedrive

My opinion in 10 points after 30 years using CRMs and using, selling and implementing both solutions:

  1. Pipedrive is a better option for sales because of the usability and ease of use of the core of a CRM, which in my experience is the Pipeline (the funnel and lead management). The ideal profile is SDRs, BDRs who spend 80% of their time working in the sales funnel. Although Hubspot also solves it very effectively, but a step behind.
  2. Hubspot is unbeatable as a marketing and sales integration. In how it manages and integrates information from inbound channels. Everything is integrated with Hubspot. It’s a winning proposition if you have a strategy in place and gas to invest. It is the Salesforce for mid-market (I have my doubts for micro-SMEs with little fuel to invest in inbound).
  3. If we only talk about sales, I’ll go with Pipedrive. If we integrate marketing, I’ll go with Hubspot (if I have a plan and resources).
  4. The prices are very similar although Pipedrive is more flexible in its plans and add-on packages (add-ons) as none of them exceed 40 €. Hubspot has a jump from 20 € to 100 € and a 15o € plan. Although it has more features, you have to evaluate whether they make sense. Pipedrive’s pricing is better suited to SMEs.
  5. Hubspot was born as a marketing automation that integrated with Salesforce until it created its CRM as a claim for its platform. This is important when comparing the two platforms. Pipedrive was designed because there was no sales tool that was fast and easy (Salesforce was not).
  6. Hubspot has something unbeatable, which is its free version that uses it as a commodity to incorporate customers to its Cloud. It’s a very good option for basic customers (it’s all very capped). It’s a very generous solution for that level of user coming from spreadsheets.
  7. Hubspot wins in terms of functionalities, although you need to activate additional modules that involve extra costs in some cases. But both platforms cover everything that a modern CRM needs to have. Pipedrive covers some solutions with addons and/or third-party applications.
  8. Hubspot wins for marketplace integrations. It is the platform that best integrates with the rest of the world. Pipedrive has 400 applications and integrates with 90% of the most used and well-known business productivity applications.
  9. By number of customers, Hubspot wins, founded in 2006 and with 216,000 customers vs. the 100,000 of Pipedrive, founded in 2010 (although we are comparing a three-module Cloud platform with a single CRM platform). Hubspot’s customer profile is mid-market and Pipedrive’s is SMB.
  10. By number of employees Hubspot wins, 7600 employees to Pipedrive’s 1200. It is not a relevant data but it gives the dimension of the difference in size of the companies.

MY CONCLUSION is that both options are in the top 5 of my favorites and are equally valid.

Pipedrive is more focused on sales as a pure CRM player and I believe it is a leader for SMEs because of its simplicity and flexible pricing, but also because of its power.

Hubspot is sized to integrate marketing and sales departments. And it is king at this, but it is justified when there is a level of digitization that justifies leveraging the platform.

What is Hubspot?

Technical specifications:

        1. Year founded: 2010
        2. No. of employees: 7,000
        3. Home: Marketing Automation
        4. Evolution: Own CRM

 

HubSpot is a Marketing Automation tool that helps companies engage their customers. It offers integrated solutions for marketing, sales and customer service, making it easy to manage campaigns, automate emails and analyze results. With its free CRM, it enables organizations to manage contacts and activities efficiently. In addition, it provides tools for content creation, SEO, social media and data analysis. Its intuitive interface and onboarding resources make it a popular choice for businesses of all sizes (although its price can be an issue).

HubSpot’ s strengths are:

  1. Ease of Use: Its user-friendly design allows users to navigate and use its tools without the need for advanced technical knowledge.
  2. Full Integration: Offers an all-in-one platform that integrates marketing, sales and customer service, facilitating collaboration and information flow between departments.
  3. Marketing Automation: Its advanced automation features allow you to create and manage personalized marketing campaigns, optimizing time and resources.
  4. Free CRM: Includes a free CRM that allows you to manage contacts, sales and activities, helping companies to maintain a clear view of their customer relationships.
  5. Training Resources Provides a wide range of training resources, such as the HubSpot Academy, which offers courses and certifications to help users maximize their use of the platform.

This is the video presentation of HubSpot by HubSpot.

What is Pipedrive?

Technical specifications:

        1. Year founded: 2010
        2. No. of employees: 1,000
        3. Startups: CRM by salespeople for salespeople
        4. Evolution: + 450 Integrations

 

Pipedrive is a CRM and sales management tool designed to help teams close more business efficiently. With its focus on pipeline visualization, it allows users to track and manage each stage of the sales process with clarity. It offers automation features that make it easy to manage repetitive tasks, freeing up time for strategic activities. Its ease of configuration allows users to start using it quickly without the need for extensive technical support. In addition, Pipedrive is compatible with a wide variety of external applications and tools, making it easy to integrate with existing systems.

Pipedrive’s strengths are:

  1. Ease of Configuration: Simple configuration allows users to get the platform up and running quickly without the need for extensive technical assistance.
  2. Sales Focus: It is specifically designed to optimize and manage sales processes, helping teams track and close business opportunities efficiently.
  3. Task Automation: Offers automation features that facilitate the management of repetitive tasks, allowing sales teams to focus on strategic activities.
  4. Pipeline Visualization: Provides a clear, visual view of the sales pipeline, which helps teams keep track of each stage of the sales process.
  5. Flexible Integrations: Compatible with a wide variety of external applications and tools, facilitating integration with existing systems and improving overall productivity.

This is the video presentation of Pipedrive by Pipedrive.

What does it say Hubspot and what does Pipedrive say respectively?

What does Hubspot say about the comparison with Pipedrive?

What does Pipedrive say about the comparison with Hubspot?

 

Functionality comparisons

Comparison of functionalities

Price comparisons

In this video you can see an analysis of Pipedrive vs Hubspot pricing:

What the software comparisons say to compare Hubspot vs Pipedrive

We have used the main software comparison platforms on the market. It is a very good complement to this guide to know the vision and conclusions of each of these tools. We have already linked it to the specific comparison so that you can access information and draw your own conclusions.

 

Gartner Comparison

Gartner Insights is a research and advisory platform that provides in-depth analysis, data and tools to help organizations make informed decisions about technology, management and business strategy.

G2 Comparison

G2 is an enterprise software review and comparison platform based on real user feedback.

Technology Evaluation Centers Comparison

Technology Evaluation Centers (TEC) is an organization that provides enterprise software evaluation and benchmarking services based on objective and detailed analysis.

Software Advice

Software Advice is a platform that offers personalized advice and software reviews, providing guides, comparisons and recommendations based on user feedback and expert analysis.

Capterra Comparison

Capterra is a software comparison and review platform that helps you find and evaluate appropriate technology solutions. It provides user reviews, ratings and detailed resources to facilitate informed purchasing decisions.

Business Comparison

G2 is an enterprise software review and comparison platform based on real user feedback.

Top comparative articles we have reviewed

I think it is especially interesting for you to know the main sources from which we draw to make our guides. In this case, we highlight the TOP references:

The Software Reviews Data Quadrant

The data quadrants are based on 100% user review data and are free of bias, such as market presence and analyst opinion. Thus, they are net opinions, real and far from vendor influences and pressures.

The SoftwareReviews data quadrant evaluates and ranks products based on feedback from IT and business professionals. A software’s placement in the data quadrant indicates its relative ranking as well as its categorization.

Pipedrive as a leader in the Software review quadrant for the Lead Management category.
Pipedrive is a leader in Lead Management

2.Juro’s comparative, among others

There are many comparisons on the web, we can say that this one from Juro is one of the best founded. It analyzes parameters of the main tool rating sites.

Alternatives to Pipedrive

We have analyzed many alternatives to Pipedrive, having an overview is always interesting. In our CRM guide you can find these alternatives to Pipedrive, although we also liked this article by Allyssa Haygood-Taylor in Tech Republic.

 

Frequently asked questions about comparative Hubspot vs Pipedrive

Cloud platform with three solutions. CRM, Inbound Marketing and customer service. Leader in the mid-market sector together with Zoho CRM and Microsoft Dynamics (very powerful if integrated with its stack).

 

Pure CRM player, leader in the micro sector for its simplicity, power and price flexibility.

Hubspot is a horizontal CRM, inbound marketing and customer service platform. It is a three-in-one even though it was born in 2010 as a marketing automation platform.

Pipedrive is a pure CRM player with more than 450 third-party integrations where its core is to manage the sales pipeline with an email marketing tool and an automation module. But its core is a CRM tool for sales reps.

You can see our video in the conclusions of this comparison of when to choose one or the other option and what the differences are.

If you are an SME and the focus is on the sales team Pipedrive for its simplicity and speed of use. Also for its simpler implementation.

If it is to integrate marketing and sales and support, clearly Hubspot. Although it is more demanding to deploy the platform and a considerable cost.

You can watch our video on this page on the comparison of when to choose one or the other option.

Hubspot jumps from the €20 starter plan to the €100 professional plan. And 150 for the enterprise.

Pipedrive is more gradual and flexible. Its most expensive level is 90€.

Depending on the plan you need, Pipedrive can be more economical due to its flexibility in functions and prices. Although there is no abysmal difference except in the enterprise version.

You can watch our price comparison video on this page.

When the focus is to have a tool for commercials. Simple and quick to use. If you make life difficult for sales reps, they won’t use it. That’s why we insist so much on it being a tool designed for salespeople, not a cloud that can be used by all departments.

Pipedrive covers this point very well and has more than 450 applications to integrate other services natively.

To ensure the easiest and fastest use of the application. Without sales data you cannot activate automations.

You can watch our video on this page on the comparison of when to choose one or the other option.

If you want to have an all in one tool, that is to say that you have in a cloud the CRM, a content management system (CMS) to create landing pages, the marketing automation tools (it is the most powerful of Hubspot) and the customer service part.

In this sense and even with the price problem, Hubspot solves this information integration very well. Together with Zoho, they are the ones we like the most as an integral cloud platform that solves all the problems. Also Microsoft Dynamics (very powerful if integrated with its stack). Although all of them require a much more demanding strategy and implementation.

But it is one of the most complete tools. We have no doubts.

You can see our video in the conclusions of this comparison of when to choose one or the other option.

It doesn’t make sense to use Hubspot if you don’t have gas for marketing (campaigns, content, promotions) because you are going to pay for something that you won’t be able to feed. It is a powerful and very complete tool but you have to feed it and you have to have a team for it and well-oiled processes. This, together with the implementation, is the most expensive part.

It also doesn’t make sense if you use native third-party tools that Hubspot already has included since they compete in functionality. The decision is whether to pay the price of having it integrated into a puzzle of applications or use native third-party tools (with more functionality) but integrated into the platform. In most cases, we like tools designed for a purpose better.

If you only use the CRM we believe that Pipedrive is a better option as it is a pure player and is better solved (although Hubspot CRM is also a good option, but it is one more tool in a puzzle).

But if you have a digitally mature sales and marketing department and the necessary resources it is the best option.

 

When you are looking for a comprehensive solution in Cloud all integrated into one platform, ie do not want to have third-party integrations. Make an all in one under the same provider and technology with a single partner.

Although Pipedrive solves what it doesn’t cover with a pull of over 450 third-party service integrations.

At Imanta we use Pipedrive integrated with Zendesk as a support tool and have 14 productivity apps.

 

In micro and SMEs Zoho, Sugar, Insightly and Agile CRM

In mid market Zoho and Microsoft Dynamics (very powerful if integrated with your stack).

In enterprise, Salesforce and Microsoft Dynamics.

There are many partners, but very few have our profile and experience in data management. We have been in digital since 1996 with more than 400 clients. We only implement Pipedrive (although we have worked with almost all of the above).

We don’t work with other CRMs we are very specialized, we have flexible packages depending on your profile and size. And we have 100% sales profile and not technology.

Our commitment to Pipedrive is total along with the top productivity applications that are natively integrated. The integrations of our own or third party data is the jewel in the crown at Imanta as it serves to manage information and business productivity.

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Evaluate Pipedrive or an alternative with Imanta. 

You can try Pipedrive, or if you prefer to have a Pipedrive demo, there are many resources available to do it in self service mode. If you want to evaluate if Pipedrive is for you, you can contact us and we will try to help you.  

POC is a proof of concept with your own data so you can evaluate Pipedrive with real data (paid). Contact us as we have flexible and very reasonable options.  

Pipedrive Demo in 10 minutes

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Demo of Hubspot

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