WE SHOW YOU A SUMMARY OF THE MOST IMPORTANT FUNCTIONALITIES SO THAT YOU CAN EVALUATE THE TOOL’S POTENTIAL.
Twilio Segment is a Customer data platform (CDP) that helps you capture data from every customer interaction, consolidate that data into centralized user profiles and audiences, and connect the right data to the tools your teams need to grow.
At Imanta, we accompany you beyond the technical implementation of Segment. With a methodology, agile and designed to adapt the tool to your reality, you will see the changes in a very short time in terms of data collection and campaign activation thanks to the personalization of the data.
With Imanta you can try Segment and take advantage of our know-how in B2B and B2C sales.
Guillermo Vilarroig
Segment is a comprehensive customer data management platform that enables companies to collect valuable information about their users for activation. It provides a single view of the customer by unifying data under unique profiles (using a single ID), i.e. resolved by a single identity by collecting data from all digital assets, and enriches them in real time.
Its set of tools and functionalities are:
See what a CDP (customer data platform) is in our Segment guide.
With Segment, plants scale with your growth. You have three price ranges depending on your needs. Start with a free plan and scale to the next levels.
Currently, in addition to a free basic plan, there is a team plan for 0/month and a business plan with custom pricing.
The pricing approach is straightforward, you can start with a free one-person plan to a team plan at a really competitive price (Segment’s team account costs 120€/month up to 10,000 visitors/month) and from there to a customized pricing approach based on traffic volume. It’s a scalable approach.
In Imanta we help you choose the plan that best suits your needs and also helps you to go step by step with the tool. This is the value we offer you. Tailored support, support and accompaniment.
In any of the sections, the security of the account and the certifications of security and compatibility with the GGPD are guaranteed to the maximum.
See the price guide in our Segment guide.
There are many Twilio Segment video tutorials on the internet, we invite you to watch its official presentation video to get an idea of its potential. These data platforms are also known as customer data platforms or CDPs. Although there are many Segment is the leader in the category. At imanta we bet on Segment since 2018, before its acquisition by Twilo (data activation platform) in 2020 to cover the data part.
You can see an 11-minute demo of Segment in our Segment guide.
With our partner code you will be able to access a free trial of Segment, and even extend it. Contact us!
Register in Segment without any complications. Or login to Segment if you are already a customer.
A winning customer experience requires interacting with the right message, at the right time, in the right place. Learn more about how Segment collects data.
See more information in our complete Segment guide.
Collecting data from anywhere is possible thanks to Segment’s easy-to-use analytics API. You can send data from mobile, web or server. Segment has high-performance open source libraries for each platform.
This way you can power all your applications with the same data. Learn more about the Twilio Segment API.
See more information in our complete Segment guide.
Functions is a new way to connect thousands of applications to Segment. With just ten lines of JavaScript, you can create any integration without additional infrastructure
You will be able to collect and transform any webhooks’ own client data streams into Segment events.
Fast, simple and scalable. Learn more about Segment’s customization and customer retention
See more information in our complete Segment guide.
How can you enrich your user profiles?
– Understanding the behavior of each user at scale by calculating traits per user.
– Understanding the initial intent of each user and personalizing around their intent. Talking to the user about the product they were last looking at, calculating features such as the ID of the last product.
– Providing the user with better recommendations, by calculating features such as the main purchase category.
See more information in our complete Segment guide.
We like selling, not technology. We know what we want. We have the same problems and speak the same language as the sales teams.
We have used and sold Salesfroce, Hubspot, Soho, Microsoft Dynamics, Insightly. What we value about Pipedrive is the simplicity, the potential and the costs.
Our golden rule is to invest 90% of the resources in the process and people. And 10% in technology. Success is in the adoption by the sales team.
Not creating silos of sales data allows you to access and activate information in real time. Selling is about being in the right place at the right time.
Sales teams that integrate productivity apps and marketing data sell (1.5%) more and faster (12%). On average there are 4 apps connected to Pipedrive.
If you would like more information on how we can help you with your implementation or integration, please contact us: