Success story: IMTBIKE

IMTBIKE CRM and MK automation integration

We have unified our customer databases and automated marketing efficiently using Pipedrive CRM and Autopilot.
IMTBIKE

Customer

IMTBIKE

Tools

Google Analytics 4
Google Locker data Studio
Google Tag Manager
Pipedrive
SEMrush

Services

Automatizaciones de Marketing
Formación
Implementación de Pipedrive
Implementación GA4
Limpieza y deduplicación de bases de datos
SEO in house

01 About the customer

IMTBike specializes in the organization of motorcycle rentals and tours in Spain, Morocco, Portugal and other parts of Europe and the Mediterranean. It has worked for over 25 years to become one of the world’s leading operators of BMW motorcycle tours and rentals.

Its monetization model is the organization of trips and the rental of motorcycles.

Its target audience are tourists from all over the world who want to know Spain, Portugal or Morocco through high level organized tours or renting motorcycles to ride on their own. Also residents in Spain for the rental of motorcycles.

02TheProblem

  1. Isolated Data: The databases were distributed in different applications and formats, each for different purposes and without synchronization between them.
  2. Data Destructuring: Existence of duplicate data and lack of a unified structure.
  3. Manual Management: Importing and exporting contacts was time consuming and increased the risk of errors.
  4. Loss of Time: The generation of reports was complicated and slow due to the multiplicity of databases.
  5. Absence of a CRM: No CRM was available to house and manage customer data, with the information only present in the ERP.

03Thesolution

Unification and Duplication of Customers for activation in Pipedrive CRM and Autopilot as Marketing Automation

  1. Data Unification: Consolidation and duplication of customer and contact databases from various applications, such as your ERP, Mailchimp, and other data sources (emails, spreadsheets).
  2. Data import into Pipedrive CRM: Clean and structured data integration, including users, sales history and contracted services.
  3. Simplified Management: Simplification of the management and activation of audiences in campaigns through email marketing tools.
  4. Reporting: Use of daily reports to monitor new customers, new contacts in the system and online sales for each of the two companies.
  5. Training: Training for database administrators and database maintainers, as well as end users.
  6. Configuration and implementation of Pipedrive as CRM for B2B and B2C and integration with Autopilot (Marketing Automation).
  7. Configuration and implementation of Autopilot and integration with your ERP for automatic customer import (from duplicating the database).
  8. Creation of audiences and user segments for activation with advertising campaigns (Google, Meta) and for e-mail marketing.

04Theresult

  1. Unified and Clean Database: Unified management of all contacts, maintaining a clean and duplicate database, using only 10% of the time previously required. Creation of an internal process to ensure data quality.
  2. Rapid Campaign Activation: Implementation of campaigns in record time, with the creation of segments and customized audiences for email marketing, search, display and social media campaigns (based on the history of ordered and duplicate information).
  3. Digitalization of the B2B Sales Department: Structured and automated use of sales data, providing greater control over the sales pipeline and sales activity objectives through reports and dashboards.
  4. Data Quality Assurance: Creation of an internal process to ensure maintenance, quality and access to data.
  5. Data Enrichment: Enrichment of data through various ERP information sources and data that is collected online with consent.

05 Contact us for more information

If you think that this success story fits your needs and you want to evaluate its realization, please contact us:

Why Imanta?

We are from Sales

We like selling, not technology. We have a sales profile with a high level of digitalization. We incorporate the new commercial productivity to your sales.

Experts in CRMs

Since 1996, we have used and sold Salesforce, Hubspot, Soho, Microsoft Dynamics, Marketo, Pipedrive. We take its use to a higher level.

Experts in the Process

Focus on adoption and use by the sales team. Invest 90% of resources in process and people and 10% in technology. We solve the process with Notion.

Data Experts

Obsessed with data quality. Good data leads to more sales in less time. We solve data quality problems.

Integration Experts

Focus on integrating productivity and data applications that add value to the sales process. We help you use data and new tools.

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