Success story: Poble Espanyol

How to integrate and enrich the data of 290,000 customers in Pipedrive CRM.

How to reduce database management time by 90% and the cost of marketing tools by 50% to get the most out of your data.

Customer

Poble Espanyol

Tools

Google Analytics 4
Google Tag Manager
Pipedrive
SEMrush

Services

Formación
Implementación de Pipedrive
Implementación GA4
Integración de sistema de ticketing
Limpieza y deduplicación de bases de datos
SEO in house

01 About the customer

The Poble Espanyol is an architectural and cultural museum in Barcelona, inaugurated in 1929 for the Barcelona International Exposition. This museum recreates a typical Spanish village with 117 replicas of buildings from various regions of Spain on 40,000 square meters, with a rich cultural offer, attracting approximately 1,200,000 visitors a year.

The monetization model of El Poble Espanyol is based on several pillars: the sale of tickets to the venue, the rental of spaces for different events, and the production of cultural and social events.

The target audience is 80% of the 12 million tourists who visit Barcelona and the locals (residents of Barcelona) as recurring customers of its events.

 

02TheProblem

  1. Isolated data: customer information was scattered across different platforms.
  2. Database in the Clorian ticketing system with more than 290,000 customers
  3. Data destructuring: duplicated data without a unified structure.
  4. Manual handling: importing and exporting contacts was time consuming and increased the risk of errors.
  5. Loss of time: report generation was complicated and slow due to multiple databases.

03Thesolution

Unification and Duplication of B2C Customers

  1. Data Unification: Consolidation and duplication of 290,000 B2C customers from various applications, such as the Clorian ticketing system, Mailchimp and other databases.
  2. Data Import: Integration of clean and structured data, including users, sales history and products, into Pipedrive CRM.
  3. Identification of Valuable Customers: Calculation of Customer Lifetime Value (CLV) to identify the most valuable customers (ticket sales + extras).
  4. Data Enrichment: Integration of external data to improve local location information at district and province level.
  5. Integration of offline data with online data (data integration in GA4 for audience creation).
  6. Integration of the Clorian ticketing system with Pipedrive.
  7. Simplified Management: Simplification of the management and activation of audiences in campaigns through email marketing tools.
  8. Reporting: Use of daily reports to monitor new customers, new contacts in the system and online sales for each of the two companies.
  9. Training: Training for administrators and database managers for their maintenance, as well as for end users (commercial network and communication department).
  10. Automation: daily import of customers + automatic calculations based on customer history + enrichment with external data (open data from Barcelona City Council) and duplication of users to keep the database clean and up to date.

Learn more about our connector to integrate Clorian with Pipedrive.

 

 

Example of how to integrate the information in Pipedrive with our Clorian connector.

Clorian integration with Pipedrive by Imanta
Clorian integration with Pipedrive by Imanta

04Theresult

  1. Unified and Clean Database: Unified management of all contacts, maintaining a clean and deduplicated database, using only 15% of the time previously required. Creation of an internal process to ensure data quality.
  2. Daily integration of Clorian data with Pipedrive with contact data deduplication and data enrichment.
  3. Rapid Campaign Activation: Implementation of campaigns in record time, with the creation of segments and personalized audiences for email marketing, search, display and social media campaigns.
  4. Digitalization of the B2B Sales Department: Structured and automated use of sales data, providing greater control over the sales pipeline and sales activity objectives through reports and dashboards.
  5. Data Quality Assurance: Creation of an internal process to ensure maintenance, quality and access to data.
  6. Data Enrichment: Enrichment of data through various sources of information for the creation of targeted audiences.
Clorian integration with Pipedrive by Imanta
Clorian integration with Pipedrive by Imanta

 

05 Contact us for more information

If you think that this success story fits your needs and you want to evaluate its realization, please contact us:

Why Imanta?

We are from Sales

We like selling, not technology. We have a sales profile with a high level of digitalization. We incorporate the new commercial productivity to your sales.

Experts in CRMs

Since 1996, we have used and sold Salesforce, Hubspot, Soho, Microsoft Dynamics, Marketo, Pipedrive. We take its use to a higher level.

Experts in the Process

Focus on adoption and use by the sales team. Invest 90% of resources in process and people and 10% in technology. We solve the process with Notion.

Data Experts

Obsessed with data quality. Good data leads to more sales in less time. We solve data quality problems.

Integration Experts

Focus on integrating productivity and data applications that add value to the sales process. We help you use data and new tools.

Want to know more?

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