What is Pipedrive?

Founded in 2010, Pipedrive is an agile, simple and highly visual CRM created by sales reps for sales reps and aimed at small and medium-sized companies. This peculiarity compared to its competitors, coupled with the urgent need to digitize the sales process and a series of investment rounds, has made Pipedrive a very interesting solution for this market segment.

The best tool to manage your customer relationships and much more…

Pipedrive is not just another CRM, it is the first CRM platform with a focus on SMEs and maximum functionality. We emphasize that, in addition to being intuitive and easy to use, it iscreated by salespeople for salespeople, because this substantially improves the experience of your customers and helps you achieve your sales goals. How? by accessing more potential customers and minimizing the time it takes to close contracts, with a hierarchical, organized, customizable, visually attractive and automated system.

“Pipedrive is best known for its sales pipeline management approach, which ranks and prioritizes leads 24/7.” – Krishna Panicker, Product Manager, Pipedrive

Born in 2010 in Estonia, Pipedrive was born as a stroke of genius in the world of sales found by the team Martin Henk, Ragnar Sass and Martin Tajur, co-founders of Pipedrive. This differential value proposition is precisely a CRM software that gives greater value to the needs of salespeople, who find in Pipedrive the perfect sales management tool for small and medium-sized companies, based on scheduling, completing and tracking key activities.

By 2020, thanks to Vista Equity Partners, Pipedrive receives a majority investment valued at €1 billion, giving Pipedrive a road map of very interesting upgrades. In addition, Pipedrive is backed by Bessemer Venture Partners, Insight Partners, Atomico, DTCP and Rembrandt Venture Partners. This backing has allowed Pipedrive to have offices in 10 countries, more than 800 employees with 50 nationalities and is used by more than 95,000 people in 175 countries.

What makes Pipedrive so special?

  1. The sales funnel. Pipedrive allows you to see exactly where each business or customer is in the sales funnel, understand their needs, make timely contacts and offer them the solution they are looking for at the moment they realize they need it.
  2. Revenue forecasting capacity. You have all the lead information in your dashboard, therefore, you can know how much you can earn in case you close a deal or even know when your deal is “expiring” with the “rotting” section that tells you when your project is getting cold and is at risk of not materializing.
  3. Efficient data organization. All the information can be organized by contacts and companies in which you can include specific data such as contact hours, or favorite coffee. You will also be able to break down all the activities related to that company and have, in addition to the precise information at the right time, all the historical information available.
  4. Lead Inbox (Lead Inbox). All the people who have contacted you from your website, landing page, app, etc. arrive in this folder. Here you can see their complete information. Once analyzed, they can become Leads and thus enter the sales funnel.
  5. Activities screen. Here you can schedule and track your activities, although the most interesting thing is that, when you close a task, the same tool asks you for the next activity to give continuity to the business.
  6. Define the value of deals. You can assign quantities or values to the products you offer in order to have an overview of costs and profits. Of course, it allows you to incorporate discounts, taxes and added values as needed. There’s nothing like having clear numbers.
  7. Effective reporting. Nowadays, having reports is a prerequisite for an application, but with Pipedrive, you can also customize them in such a way that they help you make the best decisions.
  8. Definition of objectives. In Pipedrive you will be able to define and track objectives according to the KPIs you set: sales targets, calls, emails, customer base, etc. All from a single tool.
  9. Third-party apps. Pipedrive has more than 300 apps in its marketplace, divided into 13 categories that can be added to the account to increase productivity, boost sales and keep the team organized. These include “Google Apps” and “Google Drive” for seamless synchronization of contacts, calendars and documents.
  10. Simple and intuitive. With the help of Pipedrive’s online courses, you will master the tool in no time.

Who is it intended for?

Pipedrive is achieving spectacular results due to its simplicity of use and ease of implementation in the following scenarios and customer segments:

  1. Companies or professionals who do not use a CRM and work with excel spreadsheets or other applications without last generation functionalities. It is a fabulous first step to start modernizing the commercial activity at very low cost and risk and in a very fast way.
  2. Companies that already use a CRM but want to move to another phase of sophistication while maintaining ease of use, without complicating their lives with investments or long and costly implementations. Especially with the possibility of integrating more than 300 applications in one click.
  3. Startups and more digitally mature companies in more advanced stages whose objectives are commercial acceleration, or the unification between Marketing and Sales.
  4. Larger companies, with many teams and different needs, whose integration requirements are very demanding. Pipedrive may not be the best choice among competitors such as Salesforce or Microsoft Dynamics that are sized for these scenarios.

Undoubtedly, there will be customers who use Salesforce and with Pipedrive will be able to better meet their needs at a lower cost and with greater agility. There will also be companies with very specific needs that will be better candidates for another type of platform.

What is clear is that, beyond the functionalities that are assumed to all CRMs on the market, the most important thing is the added value, and that is our bet for your company!

How much does Pipedrive cost?

If we talk about CRM prices in general:
– We can find free CRMs to start with but with very limited functionalities.
– Pipedrive prices start from 12 to 25 or 50 € per user per month, where you can do a lot of very interesting things up to 150 € for larger companies with advanced functionality needs.

Undoubtedly, the best option is to start with an average license price of 25 € at the beginning and then evolve according to the needs of each one.

Always remember that the potential is not in working with the CRM as an independent silo, but in connecting it with other sources of information that you already have, or that will arrive. That is why many of the free versions do not work for us.

At the price level, you have to take into account that in Pipedrive there are two add-ons that are charged separately:

Lead Booster: from 32,5 €

Two functionalities to generate and qualify contacts:

  • Chatbot: is a live chat (bot) that interacts with web users based on questions and answers and saves visitors who interact as Leads.
  • Live chat: when the chatbot does not answer the user’s question and passes to a support representative, embedded in the mobile device.
download

More info about Leadbooster here.

Visit complements: from 32, 5 €.

Pipedrive has reached an agreement with Leedfader to integrate this functionality that allows you to identify companies that visit your website by querying the identity of their ip (with reverse engineering technology). It imports the name of the companies and integrates them into the application for prospecting.

web-visitors

Learn more about visits to your website from Pipedrive here.

How do we implement Pipedrive?

Our peculiarity and differential factor is the hybrid profile of sales and marketing with a focus on data management and activation and not so much on technology. This is important for us because we give a plus both to Pipedrive and to the integration with other productivity tools to be more agile. But above all, our plus is in the adoption of technology that allows the user to get the most out of it.

Pipedrive implementation phases are:

Phase 1. Strategy: the key to success

  1. Show the customer the possibilities offered by the tool.
  2. Aligning the commercial process with technology
  3. Align Marketing and Sales to work in a unified way, this is key.
  4. Define automations to be more agile and let technology do its job

Phase 2. Implementation: is the technical part along with the quality of the data.

  1. Initial set up, including data uploading
  2. Integrations with the pull of commercial productivity and marketing tools available to the company.
  3. Maintenance, so that the information is of high quality and the platform can be managed in an agile way.

Phase 3. Adoption: that it is used and understood throughout the organization, especially with Marketing.

  1. Initial onboarding
  2. Follow-up and accompaniment
  3. Return appraisal

Why have we chosen Pipedrive as the CRM to offer you?

Almost all modern CRMs on the market have the same functionalities and have evolved to today’s needs.

Pipedrive’s added value is its simplicity and rapid adoption by users, as it responds perfectly to the sales process. Its price, in relation to its functionality and added value, makes it the CRM of choice. It is a safe, scalable and very reasonable investment.

We have been working for more than 20 years with more than 10 different CRMs, from Salesforce to free open source versions.

Thus, from our experience, Pipedrive adapts to our customer profile with a lot of travel and at an unbeatable price.

Awards and recognitions Pipedrive has received

Pipedrive, has been included in May 2021 in the Top 5 of the best CRM software tools by the 360 Reviews team of US News & World Report. This recognition was given based on aspects such as: price, integration, customization and automation between Pipedrive and its competitors such as Less Annoying CRM, Nimble, Freshworks CRM, HubSpot or Agile CRM.

You can also consult different statistics such as the trust radius index for SMEs (smb) where Pipedrive comes out the best rated in the SME segment.

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Try Pipedrive for free!

If you want to try Pipedrive 30 days free of charge, enter this promotional code when you create the account: pdp-vilarroig. And to create the account, follow this link. You can also contact us to help you choose or accelerate the use of Pipedrive if you are already using it.

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