The best Customer Data Platform on the market
Ortto is a customer data platform, known as Customer Data Platform. It is not the only one, nor is it just another one. It is designed to unify customer data, offering a personalized experience at scale.
It allows you to collect all types of data: identifying, transactional, behavioral, etc. This facilitates the activation of audiences and personalized communication with customers.
“The best kind of marketing is so tailored to the customer that it doesn’t feel like marketing at all.”. – Michael Sharkey, CEO of Ortto.
As the company’s CEO says, it was created out of frustration with the marketing automation options that existed at the time. We had to choose different platforms because the ones that offered an all-in-one solution were too complex and expensive, as well as not very customizable.
Ortto was born as a visual and easy-to-use alternative that works well with other technologies and allows anyone to automate contextual and personalized messages.
What makes Ortto so special?
- Customer information: You’ll be able to target key audiences with a single view of the customer.
- Email-Marketing for sales: send personalized marketing pieces throughout the sales process. You will have multiple options to communicate with your customers: forms, SMS, personalized mailings, pop-ups, etc.
- Simple and advanced analytics that will allow you to track in real time to achieve your goals. Make the best decisions with Ortto’s analytics capabilities. The most complete reports, the most advanced analytics.
- Unbeatable customer experience. Anything that helps you understand the customer’s emotion and experience throughout the entire sales process and at every step of the sales process will help you hit the sales bull’s eye.
- Conversion optimization. Visualize each stage of the sales process with funnels and cohorts and optimize the experience at each stage to increase conversions.
- Enterprise security and privacy for small and large enterprises. With two-factor authentication, SOC2* compliance, GDPR and CCPA enforcement as standard, there is no need to compromise on security and privacy.
- One-click integrations with Shopify, Pipedrive, SAlesforce, WooCommerce, stripe, and more. Unleash the power of your customer data with agile integrations.
- The most powerful segmentation. Offer a highly personalized experience with unified customer profiles and the ultimate in segmentation. Segmentation is understanding your customers beyond the fields in a database. Therein lies part of Ortto’s differentiating power: easily segment demographic, geographic, behavioral and transactional data and use it to your advantage.
- Target the right audiences and grow them. Target the most important audiences throughout the customer lifecycle. Activate and grow your audience with multichannel marketing campaigns.
- A CPD for the entire team. Sales, executives, analysts, IT and developers… By empowering the entire team, you’re betting on data-driven decision making. Set goals and track metrics through comprehensive metrics dashboards.
Who is it intended for?
Ortto is achieving spectacular results due to its simplicity of use and ease of implementation in the following scenarios and customer segments:
- E-commerce oriented companies that are starting or already have a certain path and want to unify the sales path. Its integration with platforms like Shopify and Woocommerce make it ideal for a takeoff and secure at the same time.
- SaaS companies focused on activating and retaining subscribers. Unifying customer, subscription and behavioral data on a single platform not only helps you understand the most important SaaS metrics, it also helps you take action across the entire customer lifecycle.
- B2B businesses that have a CRM like Pipedrive that want to take a step further in marketing automation. Ortto, as a marketing and data platform for B2B helps to engage at the right times and grow at every stage of the customer journey.
Win, grow and retain accounts with an Ortho, which will give you a complete picture of your customers.
How much does Ortto cost?
In addition to a free basic plan there are 4 price plans ranging from 26 to 265 €/month in the standard plans, with the option to consult prices for very large companies or with specific needs.
With more than 90 different functionalities, it allows some tariff customization.
Without a doubt, the best option is to start with a mid-priced license and then evolve according to your needs.
Always remember that the potential is not in working with the tool as an independent silo, but in connecting it with other tools that you already have, or that will arrive. That is why many of the free versions do not work for us.
How do we implement Ortto?
Our peculiarity and differential factor is the combination of Marketing Automation and email Management in a single tool. This is important for us because we give a plus both to Ortto and to the integration with other productivity tools to be more agile. But above all, our plus is in the adoption of technology that allows the user to get the most out of it.
The Ortto implementation phases are:
Phase 1. Strategy: the key to success
- Make the customer see the possibilities offered by the tool.
- Align the commercial process with technology.
- Align Marketing and Sales to work in a unified way, this is key.
- Define automations to be more agile and let technology do its job.
Phase 2. Implementation: is the technical part along with the quality of the data.
- Initial set up, including data upload.
- Integrations with the pull of CRM type tools as well as other tools available to the company.
- Maintenance, so that the information is of high quality and the platform can be managed in an agile way.
Phase 3. Adoption: that it is used and understood throughout the organization, especially with Marketing.
- Initial onboarding.
- Follow-up and accompaniment.
- Return appraisal.
Why have we chosen Ortto as the CDP to offer you?
Almost all modern CDP platforms on the market have the same functionalities and have evolved to today’s needs.
Ortto’s added value is its simplicity and rapid adoption by users, as it responds perfectly to needs such as customization and scalability. Its price, in relation to functionality and added value, makes it the DPC of choice. It is a secure, scalable and very reasonable investment.
Thus, from our experience, Ortto adapts to our customer profile with a lot of travel and at an unbeatable price.
Awards Ortto has received
In 2021, Ortto (then Ortto) is the time ROI leader in Marketing Automation according to G2′s fall reports.
In 2022, also from G2, Ortto is named the 2022 winter leader in marketing automation and personalization. In addition to recognition for speed of implementation, ease of integration with eCommerce platforms, Marketing Analytics development, email template development and lead capture, and support. Almost nothing!
Try Ortto free of charge!
If you want to try Ortto free of charge, you only have to contact us. And if you want a personalized Demo, click on the image.
