When we talk about Marketing Automation, the first thing that comes to mind is the massive sending of information through different channels (usually email and SMS) to prospects or customers in relation to a point in the sales process.
We know what the results of this strategy are if we define it this way. And we know how much work it is to configure these actions when we have different data integration sources, always depending on what other tools we use. Fortunately, real integration is here to stay and newly developed software already speaks the language of openness and standards.
Ortto’s added value in MA
Ortto is not a Marketing Automation software, it is a Customer Data Platform, that is, it is dedicated to receive data from different sources to unify them and create a single customer profile that allows to have it very well characterized. This makes it possible to personalize the actions we take based on this data.
This is the starting point of Ortto, which brings simplicity and ease of use to the platform, as well as a clear visualization (not only aesthetic), as simple as drawing on a whiteboard. This is the key.
In addition, Ortto allows:
- Dynamic view of the process with the customer. You can create your own steps and process with Ortto’s visual generator, without the need for programming. It’s a dynamic concept: you can change that envisioned customer journey based on demographic, behavioral, transactional and action-based data to create a better customer experience.
- Omnichannel marketing automation. The onmicanality is a characteristic that marks this tool. Basically what it allows is to manage and connect with potential and real customers in one place. This is achieved by synchronizing the information of the tool you use as CRM, capturing new leads from the Web page, segmenting the audience to create and send highly personalized messages through different channels: e-mail, SMS, pop-ups, forms, etc.
- Tracking the metrics that matter. To do that, we first have to determine which metrics matter and how we make decisions based on them. Of course the tool helps, but it doesn’t do the job alone, the team has to be prepared for that data-driven decision making with deep analytics that show up with great clarity. Only by approaching it this way will we be able to see the impact of automation.
The keys to growth with automation
Marketing automation software, as Ortto understands it , can grow your business exponentially. What are the keys to making this growth real:
- Segmentation.
- Personalization of actions and channels.
- Omnichannel integrations
- Intelligent testing.
- Ortto AI to improve based on what is happening in real time.
- Creator of branded books.
Start using Ortto with Imanta and you will have all the keys to implement it in your company.
Try Ortto free of charge!
If you want to try Ortto free of charge, you only have to contact us. And if you want a personalized Demo, click on the image.
