If we were to select SaaS keywords, they would include: subscription, engagement, engagement, tracking and recurrence, among others. They are part of your own discourse that should be clearly reflected in your CDP.
Ortto unifies your customer data, subscriptions and behavior so that you have a detailed and global knowledge, so that you can understand it and adapt your strategy and decision making to this characterization.
Advantages of Ortto for SaaS
Having a single backend for your Saas, how many times have you dreamed of a simple view of subscription, customer, account, website session and product activity in one place? Surely many! Well Ortto gives you the solution, it provides you with exactly that.
You’ll also be able to identify and track activities throughout the entire customer and product lifecycle. With Ortto you’ll track everything from new trials to subscriptions, logins and engagement.
Targeting the right audience is key and with Ortto you can create audiences from a simple segmentation of customer data.
The power of seeing everything from one place
Information is power, of course, but how you visualize that information can make it more powerful or practically useless. Ortto’s approach is that you visualize the data put in value, that you don’t have to waste time looking for the relevant information, that you focus on what is really important.
To make this possible, Ortto will allow you to:
- – Visualize your entire SaaS funnel in one place. You will be able to create your own funnels and cohorts so that you can visualize critical information and take action to increase activation, conversion and retention.
- – Define engagement actions and take measures to maintain and increase it. You will be able to define the actions that result in higher purchase engagement and retention. This way you will be able to automate actions based on that referral behavior and adapt those actions to achieve more and better results.
- – Answer to “unanswered questions”. Surely you would like to know with which of the UTM campaigns you have launched you have obtained the highest number of subscriptions. Well, with Ortto you can get answers to complex questions in a very simple way that keeps you up to date.
- Track all your objectives and KPIs. Ortto uses a dashboard creation system that combines the metrics you decide on a single dashboard. You can generate several dashboards depending on the plan you have. In addition, you can share your dashboards with your team, investors, etc.
Personalized omnichannel messaging
Personalization is music to any company’s ears, because we know that creating a better customer experience will enable you to acquire, grow and retain subscribers. That’s why Ortto gives you the option to use pre-designed campaigns of your own to target each stage of the customer process and see the impact they have on product activation and increased engagement.
So, with Ortto you can:
– Automate messages throughout the customer lifecycle.
– Reach customers on all channels: email, SMS, pop-ups, app and retargeting messages. Choose when, how and what.
– Visualize the impact on recurrence (MRR) and analyze success beyond open rates, recurrence attribution and conversion rates for each campaign.
Start using Ortto with Imanta and you will have all the keys to implement it in your company.
Try Ortto free of charge!
If you want to try Ortto free of charge, you only have to contact us. And if you want a personalized Demo, click on the image.
