Knowing how much Apollo.io costs is essential to decide if it is worth buying.
Apollo.io is a comprehensive sales intelligence and engagement platform that helps companies identify and connect with potential customers more efficiently. Below are the different pricing plans and key features of each:

In summary, these are the main features of each plan:
How much does Apollo.io cost: Apollo.io Pricing Plans
- Free plan (Starter):
- Connect WhatsApp accounts with CRMs such as Pipedrive, HubSpot and Zoho.
- Message synchronization, automations and autoresponders with ChatGPT.
- Basic Plan:
- Price: $39 per user per month (billed annually).
- Characteristics:
- All the features of the free plan.
- More monthly credits to obtain contact information.
- Access to advanced contact search and filtering functions.
- Integration with CRM and sales tools.
- Professional Plan:
- Price: $79 per user per month (billed annually).
- Characteristics:
- All the functions of the Basic plan.
- Additional monthly credits for contact information.
- Advanced sales automation features and email sequences.
- Detailed analysis and performance reporting.
- Custom Plan (Custom)
- Customized functionalities for large companies.
- Advanced integrations and premium technical support.
Here is a clear and professional comparison table for Apollo.io plans, it will help you quickly identify which one best suits your needs.
Functionality | Starter Free | Basic $39/user/month | Professional $79/user/month | Custom Custom pricing |
---|---|---|---|---|
Search for contacts and accounts | Limited | Advanced | Advanced | Personalized |
Monthly contact credits | Limited | More credits | Additional credits | Unlimited |
Contact management | ✅ | ✅ | ✅ | ✅ |
CRM integration (Salesforce, HubSpot, etc.) | ✅ | ✅ | ✅ | ✅ |
Automation of sales sequences | ❌ | Basic | Advanced | Advanced |
Advanced search filters | ❌ | ✅ | ✅ | ✅ |
Performance analysis and reporting | ❌ | ❌ | ✅ | ✅ |
Technical Support | Basic | Priority | Priority | Dedicated |
API Access | ❌ | ❌ | ✅ | ✅ |
Advanced integrations | ❌ | ❌ | ❌ | ✅ |
Discounted annual billing | ❌ | ✅ | ✅ | ✅ |
The big question is: is it worth the investment?
Well in Imanta we have it clear, the answer is yes, for sure there is a plan that fits your needs:
- Starter plan: Ideal for those who want to test the tool with basic functionalities.
- Basic plan: Good option for small teams looking for advanced search functions.
- Professional Plan: Designed for companies that want to optimize their sales processes with advanced automation.
- Custom plan: Perfect for large corporations that need fully customized and scalable solutions.
If you want to learn more about Apollo.io and how to integrate it with Pipedrive, contact us!