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The alignment between marketing and sales is a strategy that seeks to have a shared and agreed vision of the entire sales process. It goes from outlining the objectives depending on the needs of the business regarding scenarios and revenue hypotheses, to how to execute best practices through traditional commercial activity accompanied by the execution of campaigns; whether in the acquisition of new business or in customer loyalty and cross selling.

This new integration with Zendesk will make sure you don’t miss a single piece of customer interaction data and you will be able to see it all in one place!