Imanta Blog

All our news and tips on strategy, digitization and how to get the most out of the best marketing and sales tools.

Category: Ortho

Ortto beyond marketing automation

At this point we know that marketing automation makes the sales process more efficient for many reasons that we could summarize in that it integrates customer data and campaign management, eliminating a great administrative burden to the process, and we also know that this automation requires a deep knowledge of the process we use, of the data we want, which in turn respond to well-defined objectives. In other words, we want to focus on what is important and not on what is ancillary.

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What is Ortto?

Australian company created in 2011 with the mission to simplify the information, marketing and communication processes associated with sales. Ortto brings together your customer data, audiences, marketing campaigns and analytics into a single platform. Just turn it on!

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Integrations with Ortto

Ortto includes many integrations by default, which allows you to have an operational solution in a very short time and without technical complications.

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How much does Ortto cost?

Price matters, in the case of Ortto you will see that its functionality – quality – price ratio is excellent. In the comparisons with other similar tools, we analyze this relationship in greater depth, you will be able to opt for different plans that adapt to your needs, in this way, you will take full advantage of the potential of a state-of-the-art Customer Data Platform (CDP).

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Privacy and security at Ortto

Regardless of the size, the sector, the turnover of your company, privacy security is of great importance. With different measures and compliance with international security standards, expect no problems in this regard.

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Ortho for SaaS

One of the main advantages that a Custemer Data Platform (CDP) offers you is that you can unify your customer, subscription and behavioral data in one place, so you have the main SaaS metrics at your disposal, Ortto makes them understandable so you can turn them into decisions at every point of the process with your customer, prospect or subscriber. This makes the main SaaS metrics available to you, Ortto makes them understandable so that you can convert them into decisions at every point of the process with your customer, prospect or subscriber, with Ortto you have everything you need to acquire, activate and retain subscriptions.

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Audience segmentation

Segmentation is probably the factor that determines the effectiveness of personalization and automation, a high value-added segmentation that allows us to target audiences based on any combination of data from a single customer view.

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