
Ortto beyond marketing automation
At this point we know that marketing automation makes the sales process more efficient for many reasons that we could summarize in that it integrates customer data and campaign management, eliminating a great administrative burden to the process, and we also know that this automation requires a deep knowledge of the process we use, of the data we want, which in turn respond to well-defined objectives. In other words, we want to focus on what is important and not on what is ancillary.