Collecting data on current and potential customers is a breakthrough that, at the time, marked a turning point in terms of effectiveness in terms of how we communicate with them and on the basis of what we send them. Today it is already a “must” and we must go further. Where to? In the case of Ortto, rightly, it takes a step forward in terms of audience segmentation, allowing us to target audiences based on any combination of demographic, behavioral, event-based and transactional data.
Keys to audience targeting at Ortto
If we had to highlight 3 keys to Ortto’s powerful audience segmentation, they would be these:
With this type of segmentation you will know your audience better and you will have options that will make your work easier and richer, for example:
– Apply multiple filters. By applying the combination of filters you want, you will be able to create more powerful audience segments and create hyper-personalized campaigns. For example, imagine you want to see customers who have birthdays in the next 30 days and have not opened your last three emails. With Ortto it is possible in just one click.
– Omnichannel campaigns. There is a reality beyond email. Target your audience segments, as well as via SMS, pop-ups and forms. Data from each channel will appear in Ortto to ensure you can accurately attribute revenue. Don’t miss important information.
– Being at the right time in the right place can make the difference between having a new customer or not. Send the right message, reach the right person at the right time, on the right platform, with the right message…using Ortto’s advanced audience targeting options and automated omni-channel campaigns.
– Personalize at scale. Connect at a deeper level with combination tags and dynamic widgets that personalize and target content to your audience segments. Track the performance of each campaign to optimize and improve results.
– Dynamic data. Ortto automatically updates audience segments with the latest data to ensure that campaigns reach the right people at the right time.
Start using Ortto with Imanta and you will have all the keys to implement it in your company.
Try Ortto free of charge!
If you want to try Ortto free of charge, you only have to contact us. And if you want a personalized Demo, click on the image.
