DPCs like Twilio Segment have the power to transform the way business is done, and questions about the impact a DPC can have on a company are common. Here are some of the most common questions we receive about Twilio Segment. Let’s get to it!
1.- What is a DPC
A CPD is a tool that unites all your customer data to capture all the interactions we have with them, thus telling the complete story of the relationship with each customer. Twilio Segment is one such application.
- Collect and organize customer data from all data sources (like a data warehouse or marketing automation platform) across all channels.
- Validate and transform your data so that it is clean and accurate How? through automation and scaling.
- Consolidate and combine data to create a unified customer profile. You don’t compile basic lists of contacts for a campaign, it’s about having all the information about a customer wherever he comes from and wherever he consults from. At any point you can see the history and all the data related to a customer.
- Build personalized experiences at scale for each customer. Personalized experiences can be orchestrated directly in Twilio Segment, not limited to just email or social media.
What are the main use cases for Twilio Segment in different industries?
Here are some examples:
- Retail: If you’re having trouble creating an omnichannel customer experience, you need to bring all your customer data together and be able to act on it.
- SaaS: Looking at the customer lifecycle from the acquisition funnel to user behavior in your product unlocks a goldmine of information about the customer journey.
- Media and entertainment: Effective monetization through ads, subscriptions and other purchases depends on connecting user interactions across platforms and brands.
- Financial services: Companies use Segment to modernize their reporting and improve the customer experience.
- Digital native businesses: Need reliable and actionable customer data to react quickly to market conditions and remain competitive.
All of these sectors share a common theme: if you want to reach your customers on all channels, you will need to understand what their interactions are like on those channels.
How does Twilio Segment automate identity resolution?
Through the product called Personas. Bringing together web, mobile, server and third-party interactions for the same user can be a challenge because these touchpoints are rarely connected to each other. Personas brings together the complete story of your customers’ activities across devices and channels in real time. Behind the scenes, we do this using an online and offline user ID graph with support for cookie IDs, device IDs, emails and custom external IDs.
This allows us to do some very interesting things. For example, Personas can track interactions that even anonymous users have with you. When that anonymous user eventually signs up for an account, you can link their past activities and understand exactly how users convert.
4.-Can Twilio Segment be integrated with custom fonts and destinations?
Functions allows you to integrate with custom fonts and destinations with a simple webhook, just a few lines of code.
To build the systems that drive customization and growth, developers need the flexibility to reliably and securely route their first-party data to where their teams need it. Functions strikes that balance of enabling extensible customization without the high costs of building a solution from scratch in-house.
If you have a question along the lines of “can Segment integrate with this?”, the answer will almost always be yes, with Functions.
5.- How does Twilio Segment handle GDPR for EU users?
The characteristics of a CDP can seem challenging when it comes to GDPR. Rest assured that we are well prepared to help you with compliance. Twilio Segment has a Privacy Portal specifically dedicated to managing privacy. We support Privacy Aware Personalization, as well as integrations with cookie-less campaign monitoring products from advertising platforms. The Privacy Portal documentation also provides more details on how we support GDPR compliance.
Best of all, a fully regional rollout for Twilio Segment was recently launched in the EU. Regional Segment allows you to ingest, process and store customer data entirely in the EU to personalize customer interactions while remaining compliant.
6.- How do I learn more about how Twilio Segment works for my business?
Ask us! At Imanta we will help you to know in depth how Twilio Segment can help you in the challenges you have to solve.